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Sunday, April 1, 2012

Marketing Share: What Customers Really Need, Want and Expect

Going beyond customer service and keeping customers for life doesnt mean just doing things right. You must also do the right things right at the right time, as defined by customer.

This is a list of 10 needs that all customers have in one capacity or another. Remember that the list just a starting point. Customer need from you:

  • Help
  • Respect and recognition
  • Comfort, compassion and support
  • To be listened to with emphathy
  • Satisfaction
  • Trust and trusworthiness
  • A friendly, smiling face
  • Understanding
  • To be made to feel important
  • A quality product or services at a fair price

sources:
Beyond Customer Services, Richard F Gerson Phd, 2004

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